It's our culture of self-entitlement and unsupported expectations that needs taken over someone's knee. We're all guilty of it. I'm not throwing stones here (I expressed my displeasure at Facebook's change in the TOS and Twitter's dropping of @replies), it just that I've noticed this growing trend in the social networking world that not only cries foul when things change without consulting all of us (a general tenet of social media), but also increasingly demands more and more out the gurus behind these platforms to the point that it's like mom and dad got us a new BMW for our birthday and we're pissed that it's blue instead of red.
Earlier this week, Jason Baer posted a column on Social Media Today called Why Twitter Needs Its Bottom Spanked. You can read it here*. I suggest you do since the rest of this is a reply to Jason's post, which stated that If Twitter doesn’t get its act together and improve customer experience for the masses of new users signing on, it’s going to end up as an irrelevant, niche community for a self-referential subculture.
*For my Facebook followers, here's the hyperlink to Jason's post:
http://www.socialmediatoday.com/SMC/102089
He later went on to say: Where’s the video for new users? Where’s the getting started guide? Where’s the profile-creation ease-of-use? Where’s a search engine that searches the biography data that users include when they set up the profile? Where’s the “here’s a list of 100 people in your town, who have tweeted about x, y, and z”? Where’s the LOVE for the user?
I don't know how many of you use Twitter (if you don't, and want to, I'd be happy to offer up some tips or direct you to other people tips that helped me), so maybe this amounts to a hill of beans to you and you'll perceive this as two aspiring Twitterati spouting off. However you take it, here was my comment that I left on his post:
Lots of interesting points, Jason, but I would also play devil's advocate and remind us all that Twitter doesn't cost anything. I'm not paying for a service here, so why should I expect any? Like Gina Chen commented earlier, I don't mind diving in and figuring it out. It took some time, but now I'm happy with my current Twitterverse and how I use it. While I may agree that many of the features you mentioned would be wonderful additions and may help expand my ability to connect, I'm still just using a free communications tool from @ev and @biz. I have the same reaction to articles demanding more from Facebook and other social networking sites --- "you get what you pay for." As JimPeake mentioned, "we live in a society that rewards the TV remote (no thinking) behavior." We also live in a society that demands and expects a catered lifestyle. We've been handed communication tools that are fundamentally changing how we talk, connect, and do business --- all at absolutely no cost to us --- and we're still not happy. Why does Twitter (or its contemporaries) owe us anything when most of us haven't put anything into it?
Discuss.
